The process of starting a business or expanding an existing one with the primary objective of making money is known as entrepreneurship. It frequently carries a great deal of risk and uncertainty, but it also presents an opportunity to rise to the occasion and gain experience in handling different facets of a business operation. Entrepreneurs are familiar with every aspect of a business, from accounting and marketing to logistics and other fields.

Despite this discouraging figure, the idea of ​​becoming an entrepreneur is still very attractive. Like other high-risk activities, it attracts adrenaline lovers who, far from seeing it as a warning, feel stimulated by this challenge.

An entrepreneur is, after all, a risk-taker who is skilled at spotting business needs and creating goods and services to meet them.

This implies that business owners invest time, effort, and money into developing a distinctive product that attracts customers. They keep going in spite of any obstacles (such as a lack of funding, active capital, production facilities, etc.).

And let’s remember that every risk has its reward. Starting a business is one of the most creative commercial activities, and it can bring a lot of satisfaction on a personal level.

Trends and statistics for entrepreneurs

Overall, one thing is certain about the entrepreneurial trend: it is getting bigger and bigger.

• One of the primary advantages of entrepreneurship, according to 71% of the women surveyed, is the ability to earn extra money.;
• 69% of respondents under 35 years of age would prefer to have a business related to ecommerce;
• Direct sales are viewed as a potential avenue for business startup by 58% of the women surveyed;
• 77% of respondents over 35 believe that starting a new business is best accomplished through self-employment;
• One of the top three obstacles to starting a business, according to 64% of respondents, is getting the money to invest.

How to grow a business? 

To grow a business from its creation, you need to understand your potential client well and consider the keys below.

To grow a business from its creation, beyond the knowledge you may have, it is necessary to know how to interpret the needs of your potential client.

Always keep in mind that large companies began their adventure in a house or garage. Maintaining passion for what you do and having a positive mindset is the first step to growing your business.

Focus on building customer loyalty.

Your business will only grow if you have clients. There are many cases in which companies need to pay more attention to their customer base because they think that growth is based on focusing every resource and energy on attracting new ones. This is a mistake!

Customer loyalty is very important and, in fact, one of the key elements to grow your sales. Remember: a customer satisfied with your product or service will come back for more.

On the other hand, loyal customers often recommend companies within their social circle (this is known as word of mouth). Please don’t neglect your customers and create strategies to retain them. You will notice how your company is growing.